Some forelock-tugging if you please for
Lord Drayson, who’s recently unveiled an ultra-sexy 250-or-so-horsepower racing
car powered only by electrons.
Lord Drayson and the Lola-Drayson B1269EV all-electric prototype racing car
If anything’s going to make EVs aspirational
to the Top Gear crowd, this is it. And big brands will love the eco message. But that's not all.
To start off with, the car will compete in
something called Formula E. And although there doesn’t really appear to be a
lot of competition for Team Drayson at the moment, it’s really just a matter of
time before F1 goes electric.
Battery changes will replace fuel changes.
Everything else will stay the same. Except for one thing.
The noise.
At the moment, half of the visceral thrill
of motor racing is the sound track: that gut-churning cacophony of growls,
roars and screams as the engines lunge through corners and straights.
But electrical engines simply don’t produce
that noise. But for a car-loving copywriter, the opportunity is loud and clear.
Rather than be confined to a few inches of
real estate on the car’s bodywork, the brands that sponsor F1 will be able to
fill the sound gap with their own musical stings. Howling guitars will replace screaming
engines. Pulsating drum rhythms will replace the starting line revving
competition.
Time for a brand to buy that Top Gun
soundtrack, I think.
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