Friday, 29 June 2012

Guernsey's catchphrase copyrighting plan is catching

Thoroughly applaud Guernsey’s plan to make itself the catchphrase and mannerism IP litigation capital of the world.



Being almost a household name myself (blog readership figures now exceed total number of blog entries, even allowing for Russian bot-generated statistics) I’ve done an audit to identify any marketable tics and trademark utterances of my own.
 Research consisted of asking my 17-year-old son, who is convinced that I am a truly unique individual in many ways. We finally ended up with this list:

• Unique expression of confusion when attempting any complicated manual task.

• Unique combination of profanities and expletives following the above (for decency’s sake, the exact wording will be entered in a separate appendix, named Catchphrase A).

• Unique expression directed at 17-year-old son intended to defer blame for manual-task-related mishap from self to said 17-year-old-son.

• Unique fashion style as worn on high street, restaurants, tennis court, etc, a fusion of styles from every decade going back to the early 70s and featuring significant amounts of perished elastic.

• Unique combination of profanities and expletives directed at other users of the roundabout closest to our home (as above, separate appendix B).

He had more, but they were, with due respect, less than respectful.

This fledgling personal-brand IP scheme, does, of course, rely on other people being familiar with and copying one’s own mannerisms. The first issue, familiarity, is, according to my son, not a problem, apparently my mannerisms are universally known. As for the second, he is adamant that only a stunned octopus would knowingly attempt any such mimicking behaviour and then only in the safety of its cave.


But that could just be adolescent cheek.

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